“You’re About To Discover The Secret Of  High Converting Landing Pages”

…There is one surefire way with your landing pages in which you can get more leads, business and higher profit margins for the same money and time while growing your business way ahead of the competition…

Sending and generating traffic and visitors to your website is an expensive undertaking, whether you are using Pay Per Click (Google Adwords) or ranking high for the keyword terms in your industry…

…the problem always arises

“Why so many visitors and so few leads?”

Be honest, you need new leads to get more customers and it can take up to 50 leads to get one sale. This differs from each individual industry but it remains a bitter pill to swallow.

To get more sales you need more leads…

To get more leads does not mean you need more traffic; you use the traffic that you already have to convert more leads giving you a higher conversion rate.

By doing this you will be spending the same amount of time and money but the return on your investment increases substantially handing you more profits on a silver platter.

By using targeted landing pages on your website you will

• Generate more leads from your current traffic
• Bring down the cost per sale
• Increase your profits while still spending the same money
• Stop losing business to your competitors

A landing page is not your home page, it is a dedicated page that targets a very specific audience based on a keywords or combination of keywords.

To know what works and what does not you have to test every page and the conversion rate. This you do with Google Analytics, Google Adwords and Google Website Optimizer.

A very important point to remember for a landing page is that a visitor who lands on the page will be falling into one of three categories:

• Ready to buy now (from 1% to 3% of visitors)
• Doing research and looking around and will only be buying later on (up to 60% of visitors)
• Just browsing without any real intention (the remaining few percent)

It is obvious that if you want to get more leads you will have to focus as hard on the research group as you are on the ready to buy group.

Only problem is they are not going to give you their details, they are still looking around and the call us now is not going to work.

The chances of them finding your website 3 to 12 months down the line when they are ready to buy is at the most 2%.

Now you know why so few of your site visitors are actually contacting you, you are only targeting the 1% to 3% that are ready to buy now…

And in the process you are losing up to 60% of potential business to your competition!

Here is how you make sure they contact you when they are ready to buy.

• You give them a reason to give you their details
• You stay in contact with them for the next 12 months making sure they come to you rather than you competitor when they want to buy.
• You give them a damn good reason why you are the obvious choice when it comes to providing the product or service you are selling.

Talk soon,
Karl Stadler